Clase Azul

Clase Azul was founded in 1997 by Arturo Lomelí, a 23-year-old bar owner from Guadalajara, Mexico. After an initial failed attempt at launching a tequila brand, Lomelí returned to school to study marketing, which helped him refine his vision. His goal was to create a tequila that not only tasted exceptional but also celebrated Mexican culture and craftsmanship.

The brand's first product combined premium tequila with a handcrafted ceramic decanter, a concept that became its signature. Each bottle is made and painted by artisans in a small Mexican town, making every piece unique.

.Clase Azul is produced in the highlands of Jalisco, using organic Weber Blue agave that is slow-cooked in traditional brick ovens for 72 hours. The tequila is then aged in oak barrels, giving it its smooth, rich flavor. Over the years, Clase Azul has grown from a local delicacy into a globally recognized luxury brand, known not just for its tequila but also for its dedication to Mexican heritage, artistry, and sustainability.