Armand de Brignac

Armand de Brignac, also known as “Ace of Spades,” is a luxury champagne brand produced by the Cattier family, whose winemaking heritage in France dates back to 1763. The name was first registered in the 1950s but remained dormant until its revival in 2006, when the striking metallic bottles with the pewter Ace of Spades emblem debuted with the Brut Gold cuvée. The brand gained global fame after Jay-Z adopted it in 2006 following his fallout with Cristal, and in 2014 he acquired full ownership. Expanding its range with Rosé, Blanc de Blancs, Demi-Sec, and Blanc de Noirs, Armand de Brignac became a symbol of exclusivity and prestige. In 2021, Jay-Z entered a 50/50 partnership with LVMH’s Moët Hennessy, solidifying the champagne’s place among the world’s most elite labels.